Michaela Makadasi

Roche Diabetes Management Mobile Apps

Working as a consultant member of the Roche Health & Digital Solution Design Team, my role was "UX Design Lead" for the two of the main diabetes management solutions for patients.
My key responsibilities and goals were to assure the best user experience, consistency between the mobile apps family, solve the organization and communication problems between designers-stakeholders-tech team, fix, clarify and improve processes, be the key communicator between teams and guide members towards delivering the desired user experience.
 
Gluci-Chek App
Driven from insights from both patients with diabetes and healthcare professionals, the Gluci-Chek app is designed to help patients understand, monitor and improve their health condition by offering key features for comprehensive management of diabetes, such as:
- Recording your meals, blood glucose measurements and insulin doses in a tracking diary and keep a history of all your data.
- Ability to compose your meal and evaluate its carbohydrates content.
- Adding your own food or dishes along with photos by creating new cards within the application.
- Including personalized notes and tags to each of the glucose measurements and insulin doses recorded in the app.
- Possibility to automatically and securely send your blood glucose values and insulin doses to your healthcare professional by connecting Gluci-Chek to the RocheDiabetes Care Platform.
 
SugarView App
Officially classified as in-vitro diagnostics (IVD) software, the SugarView app is an innovative diabetes management solution that helps people with diabetes determine and manage their blood glucose ranges with the simple use of their smartphone camera and a strip. CE approved and SaMD I classification in 10 countries.

Key role:
UX Design Lead

Responsibilities:
Guide & improve the User Experience
Key communicator between teams
Improve & establish working processes
Coordinate & manage Stakeholders

Roche Diabetes Management Platform for HCPs

As a consultant member of the Roche Health & Digital Solution Design Team, I worked on key features and journeys for RocheDiabetes Care Platform, such as adding notes module, time tracking, navigation, creating a full prototype regarding the Remote Care, supporting user testing prototypes etc.
 

RocheDiabetes Care Platform is at the heart of Roche Diebetes open ecosystem.
It brings together relevant patient data in a secure and compliant manner from blood glucose meters, continuous glucose monitoring systems, smart insulin pens, insulin pumps, health & fitness apps and other systems.
By integrating Roche own and partner solutions into an intelligent platform, it can personalise solutions for people with diabetes no matter where they are in the diabetes journey.
It is designed to seamlessly connect all stakeholders involved and support broader access to personalised integrated solutions for people with diabetes to support therapy outcomes and enable sustainable value, and data-driven healthcare models.

Key role:
UX / UI Design

Responsibilities:
Guide & improve the User Experience
UI design
Visual design
Managing Stakeholders

GonnaOrder Contactless Ordering App

GonnaOrder is a startup company which offers a platform for remote ordering. The application offers contactless orders and payments and also all popular modes of ordering such as QR table ordering, self-service or takeaway and home delivery.
 
I wanted to help the stakeholders understand their audience, their needs, behaviours, experiences, expectations, goals and their desired journey. To achieve that I organised and facilitated workshops such as “Proto-Personas Creation”, “Mind Mapping” & “User Journey Mapping”.
These workshops helped the whole team and the project in more ways, such as:
- Create empathy with the real users and customers.
- Highlight gaps or assumptions in our understanding of users or customers.
- Guide product design decisions.
- Evaluate product ideas.
- Discover universal features and functionality.
- Creating a logical order to your user's journey.
- Map out all possible customer touch points.
- Prioritise and create a release strategy and goto market.
Furthermore, I worked hands-on in the creation of UX/UI & Visual design, prototypes and user testing scenarios.

Key role:
Design Lead

Responsibilities:
Guide the user experience strategy
UX/UI & visual design
Establish working processes
Coordinate & manage Stakeholders

Connectivity App

How can we radicalise the connectivity experience, to delight and empower customers of all ability to self serve?

With this app we aimed to drive innovation, adapt for the future, and better understand our users. Service design process helped us understand how customers behave across such journey, what they are feeling, and what their motivation and expectations are.
The process involved design thinking workshops and we used tools like Quantitative & qualitative research, Stakeholder mapping, Customer journey mapping, Prototyping, User testing.

Key role:
Lead UX & UI designer

Responsibilities:
Conseptual design
Visual design
Pitch the Proof-of-Concept to the board of directors
Coordinate and overlook the team of external UX designers

Health care management platform

Prodeba is a health care organization in The Netherlands that provides 24/7 guiding and consulting services to the children and young adults at the age between 4 and 30 with developmental disorder.
It is a unique organization that offers patient-tailored care programs (1500+ patients). There are no standard supervision plans and everything is arranged based on patient needs.
Their care experts and consultants (350+ employees) relay on the digital platform we created which provides all necessary information, tools and support throughout the full cyrcle of patient treatment process. This includes comprehensive activity and patient progress, reporting to various internal and external stakeholders, employee assignments and administration, billing and finance monitoring.
I worked closely with the business analysts, the client, real users and our development team in order to deliver a user experience which focuses on simplicity, system intelligence, responsive platform and friendly UI environment.

Key role:
Lead UX / UI designer

Responsibilities:
Create UX flows
Creation and maintenance of the design system
Conduct user tests
Coordinate & manage Stakeholders
Visual design

E-learning and training platform

Working in multidisciplinary teams I helped linking user experience design with technology, business and learning experts by facilitating service design and UX workshops.
Within the dedicated product and UX design team we were aiming to translate the Lobster learning service into an exhilarating user experience.
We were constantly seaking to improve and add new features to our e-learning platform focusing on the user ability to enhance and monitor their learning progress as well as their team's and organization's.

Key role:
Senior Product designer

Responsibilities:
Create UX flows
Creation and maintenance of the design system (Atomic design)
Run design thinking workshops
Visual design

Sociale Verzekeringsbank

I was responsible for upgrading the user experience of the internal application for the "Administration of Personal Budget" under the SVB (national social insurance bank).
I conducted qualitative user research, analysed and combined research results with business requirements, worked on UX designs and created high fidelity prototypes to test with the users, improve according to feedback and iterate.
The focus was to create a smart, task oriented product, based on my customer's KPIs, which would assure user happiness and ease of use while making sure to deliver the required business results.

Key role:
UX Lead - Design & Research

Responsibilities:
Research
Create UX flows
Create prototypes
Conduct user tests
Visual design
Coordinate & manage Stakeholders

Liberty Global - Modem settings application

A couple of years ago Liberty Global launched a next-generation in-house designed WiFi and telephony gateway (modem), aiming to provide our customers with a better, faster and even more reliable internet experience.
It is available under the local brands of Virgin media, Unitymedia, UPC, Telenet, Ziggo, VTR, Liberty Puerto Rico.
 
I was responsible for the design and delivery of the application which would allow the users to personalize and configure the modem settings. The most important challenges we faced were that the users din’t even know about this service and those who did found it a very complex interface with a lot of technical terms which made the simplest task almost impossible.
My goal was to change this mentality and transform this application into a super easy and user friendly interface using “human” language, removing complexity and move all functionality towards wizards that would guide the users to personalize their internet network.

Key role:
Lead UX designer, UI designer

Responsibilities:
Service design
Create UX flows
Create prototypes
Conduct user tests
Visual design

Liberty Global - Replay TV UI

This project was about adding a brand new functionality on the existing TV guide UI of the HORIZON media box.
 
Challenges
Working on a rather restrictive environment where one can only browse step by step through the remote control.
Make sure that both the design and the proposed functionality would not slow down the platform itself.
 
Replay TV functionality was successfully released and it is now available to millions of Liberty Global customers in 7 countries.

Key role:
UX-UI designer

Responsibilities:
User interface design
Visual design

BIG ISSUE magazine - Service design workshop

The brief
BIG ISSUE magazine is failing to attract young people to buy and read their magazine. Our role was to define the problem and propose solutions.
 
Service design methods and tools
Double Diamond design process
1. Discover
2. Define
3. Develop
4. Deliver
 
Tools
1. Stakeholder mapping
2. User research
3. Personas
4. User journey
5. Blueprinting
6. Business Model Canvas

Key role:
UX-UI designer

Responsibilities:
User interface design
Visual design

Design Thinking workshop facilitation

Part of my role at Lobster Technologies was facilitating design thinking workshops. My goal was to create empathy within the whole project team towards our real customers, and to explore areas where we can influence and innovate with our services.
I used methodologies such as,
- Personas
- Empathy map
- User journey maping

Key role:
Workshop facilitator

UX Discovery Phase

Discover & Co-create
It is important to take this time to understand the product, who is using it, what they are trying to solve, and co-create with the client.
Nowadays workshops need to be facilitated mostly online using tools like Miro, Mural, FigJam etc. However more challenging it might feel to keep our participants motivated, enthusiastic and energized due to the absence of human contact, it is still a very valuable and important phase of a product development circle. I had the chance to facilitate online workshops and the outcomes were truly positive and beneficial to both team members and the project itself.
 
Key outcomes were:
- Helping us better understand our customers’ needs, behaviours, experiences, and goals.
- Highlight gaps or assumptions in our understanding of users or customers.
- Guide product design decisions.
- Evaluate product ideas.
- Create empathy with our real users or customers.
- Guide recruiting for user testing and future research.
- Gett consensus on who the real users of the product are.
- Allowing us to optimise the customer onboarding process.
- Benchmark the customer experience desired by our customers against what they actually receive
- Understand the differences in buyer or user personas as they move from prospect to conversion through the product task completion funnels.
- Create a logical order to our user's journey and visualize the process.
- Map out all possible customer touch points.